Google’s Matt Cutts on Link Building Through Article Directories


Google’s head of search spam has Matt Cutts
recently posted a video about link building through article directories. In his video he has clearly asked webmasters to avoid using article directories for the link building purposes.

The question was:

“Links from relevant content in article directories — Seen as good or bad? eg. I link my beauty website from a cosmetic surgery article on say, Ezine? Would you do that?”

– Deepika, India

Below are the video and audio of the answer by Matt Cutts for the question.

Following is the transcription of the part of the video where Matt Cutts answered the question.

“I think over time article directories have gotten little bit of a worst name. So just refresh everybody’s memory. An article directory is basically where you write three, four or five hundred of content and then you include a little bio or some information about you at the bottom of the article and you might have say 3 links with keyword rich anchor text at the bottom of that article and then submit that to a bunch of what is known as article directories which anyone can download or maybe they pay to download and use them on your own website or their own website. And The theory behind is that if somebody find it useful and puts it on their webpage then you might get a few links. Now in practice what we have seen is this often tends to be a little bit of lower quality stuff. In fact we have seen more and more instances where you end up with really kind of spammy content getting sprayed and syndicated all over the entire web. So, in my particular opinion, article directories and just trying to rank one article and just syndicating it wildly or just uploading it to every site of the world hoping that everybody else will download it and use it on their website I wouldn’t necessarily count on that being effective. We certainly have algorithmic thing that would mean that it’s probably a little less like it could be successful now compare to few years ago, for example. So my personal recommendation would probably not to upload an article like that.”

– Matt Cutts, Google Head of Search Spam

Matt Cutts also tweeted his shortest and simplest response to the question.

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